South Africa's fresh produce sector got its first new market in fifty years. Shuri Agri was there on opening day.
We are a licensed market agent at Mpumalanga International FoodMarket, representing farmers on the trading floor and delivering quality produce to the Lowveld's hospitality sector, operating under Colette H Holdings since MIF opened in June 2026.
Why we were founded
Fresh produce markets in South Africa have been consolidating and ageing for decades. Farmers in outlying provinces, particularly in Mpumalanga, have had limited options for getting their produce in front of premium buyers without travelling to Johannesburg or accepting farm-gate prices from brokers whose interests are misaligned with theirs.
On 8 June 2026, that changed. Mpumalanga International FoodMarket opened in Mbombela, a R2 billion facility and the first genuinely new fresh produce market to open in South Africa in more than fifty years. For Mpumalanga's farmers, it represented the first real opportunity to access a world-class trading floor within their own province.
Shuri Agri was founded to make sure that opportunity was accessible to more than just the largest commercial farms. By operating as a registered agent, aggregating producers and working on a transparent commission model, we give smallholder and mid-size growers the same market access that has historically been reserved for operations ten times their size.
At the same time, the Lowveld's hospitality sector (its lodges, game reserves, restaurants and event venues) needed a specialist supplier who understood the region, knew what was in season, and would deliver reliably before service. Shuri Fresh was built for exactly that.
About Mpumalanga International FoodMarket
From preparation to trading floor
How Shuri Agri was built before MIF opened, and what has happened since.
Preparation
Pre-2026Colette H Holdings identifies the opportunity at the incoming MIF facility and begins building the operational foundation, covering market agency registration, logistics planning and regional farmer relationships.
MIF opens
8 June 2026Mpumalanga International FoodMarket opens in Mbombela. At R2 billion, it is the first entirely new fresh produce market to open in South Africa in over fifty years. Shuri Agri is registered and trading from day one.
Sub-brands launched
July 2026Shuri Fresh and Shuri AgriTrade launch as the two service arms. Shuri Fresh begins same-day delivery to Lowveld hospitality venues. Shuri AgriTrade begins representing producers on the trading floor.
Regional growth
OngoingBuilding our farmer base across Mpumalanga, aggregating smallholder producers, expanding delivery routes across the Lowveld and working with lodges, game reserves, restaurants and large-scale events.
Shuri Agri x Colette H Holdings
Colette H Holdings provides the institutional framework, compliance infrastructure and market expertise that underpins every trade Shuri Agri executes at MIF. The partnership was established specifically to serve Mpumalanga's farming and hospitality communities from within the new market.
What Colette H Holdings brings
Institutional registration, regulatory compliance, capital backing, market licensing and a governance framework that gives every farmer and buyer the confidence of a professionally managed operation.
What Shuri Agri brings
On-the-floor market presence at MIF, regional farmer relationships across Mpumalanga, daily trading operations, Shuri Fresh delivery logistics and a commission model that is fully transparent to every producer we represent.
Market affiliations
Talk to the Shuri Agri team
Whether you farm in Mpumalanga and want to understand how to register at MIF, or you run a lodge that needs a reliable produce partner, we are available to speak with you this week.
Send us a message