South Africa's newest fresh produce market has a dedicated agent.
Shuri Agri operates at the R2 billion Mpumalanga International FoodMarket, which opened in June 2026 as the first new fresh produce market in South Africa in fifty years. We represent farmers on the trading floor and deliver their produce to lodges, restaurants and events across the Lowveld.
R2 Billion
MIF facility investment
8 June 2026
Market opening date
50 years
Since SA's last new market
Mpumalanga
Lowveld, South Africa
Key facts about Shuri Agri and MIF
R2B+
World-class facility
MIF investment, Mbombela
50+
Years since the last new SA market
A historic milestone for the sector
100%
Transparent commission
Farmers see every line of their settlement
Daily
Fresh produce operations
Trading floor open six days a week
Two problems that have existed in the Lowveld for decades.
If you farm in Mpumalanga, you likely know the margin that disappears between your farm gate and the market. A buyer turns up, names a price, and you have little recourse. You don't have the volume, the relationships, or the market presence to do much about it on your own.
If you run a lodge or restaurant in the Lowveld, the problem is different but equally familiar: sourcing consistent, quality fresh produce from someone who actually knows the region, and who will show up reliably before service, has never been straightforward.
Shuri Agri was founded to fix both sides of that equation, operating from inside Mpumalanga International FoodMarket.
For hospitality operators
Same-day delivery to your venue
Quality-graded produce arrives at your lodge, restaurant or event before service. We source from the MIF floor and route it to the Lowveld the same morning.
For farmers and producers
Transparent settlement, every week
Farmers receive a weekly statement showing the sale price, the buyer who purchased their produce, and our commission, listed separately. There are no hidden deductions.
For farmers and producers
Smaller farms access buyers they never could before
Shuri AgriTrade aggregates smallholder and commercial producers, combining volumes so individual farmers can reach the buyer tiers previously reserved for large commercial operations.
For hospitality operators
Seasonal knowledge built into every order
Our team knows the Mpumalanga growing calendar. Hospitality clients get advance notice of what is coming into peak season so menus can be planned weeks ahead, not days.
One market. Two ways to use it.
Whether you grow fresh produce or serve it, Shuri Agri has a service built specifically for how you operate.
Shuri Fresh
Fresh produce procurement and delivery
Sourcing quality fresh produce for a hospitality venue in the Lowveld has always required navigating a wholesale market yourself or accepting what a general supplier happens to stock.
Shuri Fresh changes that. We source from MIF in the morning, grade on the floor, and deliver to your venue the same day, with a dedicated account contact who knows your menu and your standards.
- Same-day delivery to lodges, game reserves and restaurants
- Quality-graded produce sourced from the MIF trading floor
- Seasonal availability updates so you can plan menus ahead
- Bulk ordering for events, functions and conference catering
- One account contact for orders, changes and queries
Shuri AgriTrade
Market agency and commission sales at MIF
Selling at the farm gate locks you out of the margin that moves through the market chain after your produce leaves your property.
Shuri AgriTrade represents your farm on the MIF trading floor. We negotiate on your behalf, settle with you weekly at a transparent commission rate, and aggregate smaller producers so you access buyer tiers normally reserved for large commercial farms.
- Registered market agent at Mpumalanga International FoodMarket
- Commission-based: your settlement statement shows every figure
- Farmer aggregation for smallholder and mid-size commercial producers
- Weekly market pricing reports before you decide when to sell
- Grading guidance before your produce arrives at the market
The agricultural market the Lowveld has been waiting fifty years for finally opened. We were ready.
Mpumalanga International FoodMarket opened on 8 June 2026 as South Africa's first new fresh produce market in over half a century. Shuri Agri was founded to operate from inside it, representing farmers as a registered agent on the trading floor, and delivering that produce to the hospitality sector that makes Mpumalanga one of South Africa's most visited regions.
We operate under the Colette H Holdings umbrella, which brings institutional experience and the credibility to make every transaction, from a smallholder farmer's first MIF sale to a daily lodge delivery, one that both sides can count on.
Strategic partnership
Shuri Agri x Colette H Holdings
Operating at MIF, Mbombela, Mpumalanga
Partners & Affiliations
MIF is open. The first agent spots are filling.
Whether you farm in Mpumalanga and want fair market access, or you run a lodge that needs a reliable produce supplier, speak to our team this week.